General Statement
This privacy
statement explains our on-line policies and practices pertaining to
customer information. It is our goal to make sure you understand how we
collect and use information through this website, and how you can
contact us if you have any questions or concerns. We value our customers
and through this communication of our data handling practices we hope
to facilitate a trusting and long-lasting relationship with you.
This
site integrates other web sites and may be integrated into other web
sites. We urge you to review the privacy policy of each site that
requests information from you before providing your information,
especially those that require personal or financial data.
Our
Organization and Website
We are a franchise dealer of Chrysler
brand products and services. This Privacy Statement describes the way
that this website http://www.fletcherchrysler.com
collects and uses the personal and non-personal information about you
that we collect or that you provide through this website. Our website
provides information about certain brands of products including Chrysler
brand automobiles. Although we are an affiliated franchise dealer of
Chrysler products and services, we make no representations on behalf of
Chrysler Group LLC or their affiliated companies.
The business
purpose of this website is to provide you on-line information about our
dealership and our products and services. This On-Line Privacy Statement
outlines the information we may collect and how we may use that
information in the course of conducting our business. This statement
describes the protections in place against collecting and using
children's data.
Personally Identifiable Information We Collect
From You and Methods of Collection
During a normal visit to our
site personally identifiable information about you, such as your name,
mailing address, email, and telephone number, is not collected unless
you provide it to us voluntarily. If you opt not to provide us with
personal information, you can still access our websites; however you may
be unable to participate in certain promotions, have an order fulfilled
or receive product information (such as a quote on a product) or
qualify for a credit application, if applicable.
Our primary goal
in collecting personal information from you when you visit our website
is to provide you with the information you need about our products and
services. For example, we will ask you for personal information in order
to fulfill your request for information on a particular vehicle,
service or incentive. We will use this information to contact you
regarding the same. This information may be used in order to provide
you with products that you may be interested in or to improve our
service or functionality and ease of use of our website.
In some
cases, an email notification may be generated to inform you of receipt
of your request or information. This is the case when you choose email
as the method of communication for fulfilling the request.
We also
may collect different types of customer information from a number of
sources in meeting your products and services needs. We collect
information to: identify you; learn about your situation; help us assess
requests for products and services, confirm facts about you and help us
deliver requested products and services. We may obtain customer
information from a variety of sources.
How We Use the Personally
Identifiable Information We Collect
Personally identifiable
information collected on our website or other integrated sites may be
used to:
- Fulfill a site user request such as send marketing
or promotional materials, including e-mails, or other information
- Fulfill
and deliver an order for goods or services such as a request for quote
- Respond
to your comments or requests for information
- Meet a request for
or to develop new products or services
- Contact you if necessary
in the course of processing or shipping an order for products or
services
- Generate site analytics to help improve our site
layout, content, product offerings and services
- Compile user
data that is stored in our or other corporate databases and that may be
used for marketing and other permissible and appropriate purposes
- Match
personal data collected here with data about you collected offline
- Comply
with legal requirements
- Other permissible business uses
Aggregate
(Non-Personally Identifiable) Information We Collect From You and
Methods of Collection
During a normal visit to our site, no
personally identifiable information about you is collected. All
information on our site is free to browse at your leisure without the
need for you to provide us with any personal information. During normal
use, our website does collect "aggregate" information, which is
non-personally identifiable information. This means that we do not track
these items on an individual basis that identifies you, but rather
accumulate this info on an aggregate basis that includes all site
visitors. Non-personal information includes tracking the site pages
visited or the amount of time spent on our site.
Our primary goal
in collecting aggregate information is to be able to perform site
metrics that allow us to improve the functionality of the website. We
need to collect aggregate information in order to track page visits,
recognize peak usage times and analyze potential site redesign.
When
you visit our website a server housing the pages automatically
generates a "session log." We use session logs to help us determine how
people travel through our site. In this way, we can structure our pages
so that the information most frequently visited is easier to find. By
tracking page visits, we can also determine if the information we're
providing is being used. The data generally gathered is the Internet
Protocol (IP) address from which you came (which contains no personal
information), the web site that referred you, the pages you visited and
the date and time of those visits.
When you view one of our
websites or interactive advertisements, we may use "cookies" to collect
aggregate data. A "cookie" is a small text file that helps us in many
ways to make your visit to our website more enjoyable and meaningful to
you. For example, cookies avoid you having to log in every time you come
back to one of our websites. They also allow us to tailor a website or
advertisement to better match your interests and preferences. There are a
couple different types of cookies. A "session" cookie is stored only in
your computer's working memory (RAM) and only lasts for your browsing
session. When you close all of your browser's windows, or when you shut
down your computer, the session cookie disappears forever. A
"persistent" cookie is stored on your computer's hard drive until a
specified date, which could be tomorrow, next week, or 10 years from
now. Persistent cookies stay on your computer until either a) they
expire, b) they are overwritten with newer cookies, or c) you manually
remove them. Most browsers can be configured not to accept cookies;
however, this may prevent you from having access to some site functions
or features.
How We Use the Aggregate (Non-Personally
Identifiable) Information We Collect
Non-Personally identifiable
information collected on our website or other integrated sites may be
used to:
- Compile aggregate and statistical data to help in
website design and to identify popular features
- Measure site
activity to allow us to update our site to better meet user wants and
needs
We utilize session log data and your personal and
non-personal data for the purpose of performing analytics on the users'
experience while visiting this site. This analysis:
- Is
performed on an aggregate level and does not identify you or your
information personally
- Involves the use of a third party vendor
acting on behalf of us
- Is performed in order to improve our
website and the user experience
- May include the use of session
and/or persistent cookies to track user movement across this and other
websites or to track other events within or across this and other
websites
- May be shared with other entities where deemed
appropriate
Sharing Your Information
Personal
information you provide to us in the course of requesting a product or
service through this website may be gathered and stored in our database
and subject to applicable legal restrictions in one or more other
associated corporate databases and be used for purposes of contacting
you for things like promotional offers, marketing programs, or other
communications from this website or other associated websites.
We
do not sell, rent, share or otherwise provide your personally
identifiable information to others except as stated and as otherwise
permitted by law.
We may share personal information that we
collect about you with other companies within our family of companies or
subsidiaries or our business partners and affiliates. Our "family of
companies" is the group of companies related to us by common control or
ownership. Our business partners and affiliates may include other
companies that provide related products or are integrated on our
website. We share information within this "family" as a normal part of
conducting business and offering products and services to our customers.
We may also share personal information with Chrysler and its
subsidiaries and affiliates who in turn may share personal information
that you provide to us as permitted by applicable federal or state
personal information sharing restrictions. This sharing may be desirable
in order to honor your request for a price quote on a vehicle, to
provide information for purposes of contacting you in the regular course
of business and for other permissible uses.
We will disclose your
personal information, without notice, if required to do so by law or in
the good faith belief that such action is necessary to: (a) conform to
the edicts of the law or comply with legal process served on our
dealership, our family of companies, Chrysler including its subsidiaries
and affiliates or the site; (b) protect and defend the rights or
property of our dealership, our family of companies, Chrysler including
its subsidiaries and affiliates and this site; and, (c) act under
exigent circumstances to protect the personal safety of users of our
dealership, our family of companies, Chrysler including its subsidiaries
and affiliates, its web sites, or the public.
Site metrics for
our website may be shared within our family of companies and within
Chrysler including its subsidiaries or affiliates. The information
shared will be aggregate data and will not include any of your
personally identifiable information.
Links to Other Sites
We
may provide links to other websites. We encourage you to review the
privacy statements of sites to which you are linked so that you can
understand how those sites collect, use and share your information. We
cannot be responsible for the privacy policies or other content or data
handling practices on other websites.
For instance, this site may
integrate an on-line financing application to provide you with specific
financial services that you may request. Be sure to review their privacy
statement prior to providing personal or financial data.
Children's
Privacy
We do not intend to collect personal information from
children under 13 years of age. If a child has provided us with personal
information a parent or guardian of that child may contact us (contact
information shown below) if the parent or guardian wants the child's
information deleted from our records. We will then make reasonable
efforts to delete the child's information from the database that stores
information collected on this site.
Contacting Us
If you
have any questions or comments concerning this privacy statement or have
any questions regarding the contents of this website please contact us
at (877) 837-5970.
Copyright Notice
All text, images,
graphics, animation, videos, music, sounds, UI, data and other materials
on this site are subject to the copyrights and other intellectual
property rights of the dealership, Chrysler, and our affiliated
companies and licensors. Materials may not be copied for commercial use
or distribution, nor may these materials be modified or reposted to
other sites.
Trademark Notice
All trademarks displayed on
this site are subject to the U.S. trademark rights. These trademarks
include, but are not limited to, product brand names, vehicle model
names, slogans, and logos and emblems. The unauthorized use of any
trademark displayed on this site is strictly prohibited.
Changes
in Policy
We reserve the right to change our Privacy Policy. A
revised Privacy Policy will only apply to data collected subsequent to
its effective date. All modifications or updates will be posted on our
site. By using our site, you agree to the terms the Privacy Policy in
place at the time of your use. Your continued use of our site
constitutes your acceptance of such revised privacy policy. If you do
not agree to our privacy policies, please do not use our site.
California
Privacy Rights
Under California's "Shine the Light" law,
California residents who provide personal information in obtaining
products or services for personal, family or household use are entitled
to request and obtain from us once a calendar year information about the
customer information we shared, if any, with other businesses for their
own direct marketing uses. If applicable, this information would
include the categories of customer information and the names and
addresses of those businesses with which we shared customer information
for the immediately prior calendar year. For example, if you make a
request during the 2008 calendar year, we will provide you with
information regarding any sharing activities during the 2007 calendar
year.
Please be aware that not all information sharing is covered
by the "Shine the Light" requirements and only information on covered
sharing will be included in our response. The California "Shine the
Light" law applies to California residents for business transacted by
California dealers, only.
To obtain this information please
provide your name and address to
fletcherchryslerproductscllc@leadmachine.dealer.com, with "Request for
California Privacy Information" on the subject line and in the body of
your message. We will provide the requested information to you at your
e-mail address in response.